AI is more than just algorithms; it’s about human-centric experiences. Extentia’s Experience Centric Transformation (XCT) approach designs intelligent solutions that are intuitive, personalized, and engaging, enhancing decision-making and streamlining operations for transformative experiences.
How We Do It
We begin by deeply understanding your business needs, crafting bespoke AI-driven workflows that amplify efficiency and ignite engagement. With a focus on tangible results, we empower you to unleash the full potential of AI, transforming your business and propelling you to new heights of success.


We integrate AI, marketing, and delivery processes to optimize efficiency and innovation. This synergy powers our 5D Process—Discover, Define, Design, Develop, and Deliver—ensuring seamless execution from ideation to delivery. By aligning strategy with execution, our approach enhances decision-making, accelerates innovation, and drives impactful outcomes.


Reimagine Customer Engagement with
Intelligent AI Solutions

Unlock the hidden wisdom in your data and experience the power of AI tailored to your industry. Our GenAI journey begins with Talk to Your Data (RAG), a revolutionary approach that empowers you to have a seamless interaction with your data. We combine Retrieval-Augmented Generation (RAG) with AI to deliver real-time, context-aware insights that fuel smarter decisions and streamline operations. By fine-tuning these AI models to the unique needs of your sector, we ensure optimized performance and deeper, actionable insights. Embrace the future of AI and unlock its full potential with Extentia.


Our Expertise That Crafts
Engaging Mobile Experiences

Create captivating customer experiences with Extentia's GenAI. Deliver real-time, personalized support, streamline interactions, and boost satisfaction with intelligent messaging and proactive assistance.

Streamline your internal operations with GenAI. Automate tasks, gain valuable insights, and personalize engagements for increased efficiency and productivity.
Intelligent Messaging (IM)
Extentia’s Intelligent Messaging redefines customer engagement with personalized, conversational experiences. Through hyper-personalization, it transforms sales and support interactions, offering seamless assistance across voice, text, and images—creating an engaging and efficient journey for every customer.
Intelligent Messaging Blueprint
Craft a forward-thinking messaging strategy that shapes customer experience and drives meaningful engagement.
Conversational Design and Experiences
Create personalized, multimodal conversations that resonate with your audience, leveraging behavior-based experiences and AI-powered interactions.
AI + Human-Powered Assistance
Deliver exceptional support with 24/7 assistance, seamlessly blending AI-driven chatbots with human expertise for personalized and efficient resolutions.
Technology Integration
Integrate seamlessly with leading Customer Relationship Management (CRM) and eCommerce platforms like Salesforce, Adobe, Braze, and more, unifying your customer data and optimizing your workflows.
Click-to-Message Ads & Marketing Messages
Empower customers to instantly connect with your brand through Messenger, Instagram, or WhatsApp, driving engagement and conversions with seamless click-to-message interactions.
Extentia’s AI Expertise for Innovative Solutions





The Extentia Difference
Tech-Savvy and Future-Ready
Tech-Savvy and Future-Ready
Agile and Adaptable
Agile and Adaptable
Creativity that Clicks
Creativity that Clicks
Partnerships with a Personal Touch
Partnerships with a Personal Touch
Growing Together, Every Step of the Way
Growing Together, Every Step of the Way
Serving Key Industries

FinTech
Drive experience-led transformations to streamline your operations, manage compliances, and gain complete control of your customer interactions.

HealthTech
Personalize patient-provider interactions through enhanced UI/UX. We empower you to streamline data access and collaboration for improved care.
What Our Clients Have to Say

Explore Our Other Services
Experience
Extentia empowers businesses to thrive by crafting intuitive and engaging experiences that captivate audiences and transform digital journeys.
Cloud
Extentia, a Merkle company, helps you navigate your cloud transformation journey, providing expert guidance and support every step of the way.
Mobility
Extentia, a Merkle Company, crafts innovative mobile solutions that blend cutting-edge technology with user-centric design, creating seamless and engaging experiences that leave a lasting impression.

Experience
Extentia empowers businesses to thrive by crafting intuitive and engaging experiences that captivate audiences and transform digital journeys.

Cloud
Extentia, a Merkle company, helps you navigate your cloud transformation journey, providing expert guidance and support every step of the way.

Mobility
Extentia, a Merkle Company, crafts innovative mobile solutions that blend cutting-edge technology with user-centric design, creating seamless and engaging experiences that leave a lasting impression.
Create intelligent and human-centric experiences with Extentia’s AI solutions. Get in touch with us to get started.
Explore Our Latest Thinking

Top 5 Experience Design Trends Shaping Healthcare Providers’ Future
Healthcare is changing fast, and new design ideas are making it easier for doctors, nurses, and patients to connect and work together. From digital tools to virtual reality, experience design trends

Designing for Wellness: Patient-Centered Healthcare Spaces
Healthcare technology is evolving faster than ever in transforming patient care. Today’s healthcare consumers expect more personalized, transparent, and convenient experiences. From virtual consultations to wearable health devices, healthcare UX design is being reimagined to put

From Clinics to Clicks: The Role of Experience Design in Healthcare Innovation
Healthcare is undergoing a profound transformation, with user-centric experience design at the core of this evolution. By understanding and addressing the unique needs and expectations of all stakeholders, healthcare organizations are

Extentia Presents Experience Design Trends Report in Healthcare 2025
Extentia, a Merkle Company, proudly presents its Experience Design Trends Report for Healthcare 2025. Developed by our Experience Studio team through extensive research, the report examines the dynamic healthcare landscape, driven by shifting consumer preferences and technological advancements. It highlights customer experience trends in healthcare, offering valuable insights to help stakeholders enhance their businesses.
Extentia’s X24 Hackathon: Season 8!
Extentia’s annual all-company meeting, the Forum, was held on Thursday, April 8 in a completely online setup, given the ongoing pandemic. Joined over Zoom by 700+ Extentians, the event was all about looking back at the past year – achievements and milestones.

Extentia proudly shares stage with Parle at SAP ACE Awards 2024!
As the SAP Business Technology Platform implementation partner, Extentia was proud to share the spotlight with Parle Biscuits, who won the prestigious SAP ACE Awards 2024 in the “BTP Innovation Champion” category! This accolade highlights Extentia as a Centre of Excellence for SAP BTP and underscores our commitment to deliver transformative business solutions.
Extentia and Fivestar* to bring Salesforce Solutions – Featured in VARINDIA Magazine
Extentia and fivestar* have entered into a partnership where each company brings decades of experience to offer Salesforce solutions to the US market. Both companies with over two decades of
Naazneen Boocha is now Extentia’s Chief Delivery Officer
Extentia Information Technology announced that Naazneen Boocha has moved to the position of Chief Delivery Officer (CDO). Extensive coverage: PR Newswire | India Today | Business Today | Yahoo Finance
‘Pune’s 1st saas accelerator begins operations’ – coverage of the Extentia-amplifi partnership in the Times of India
Pune’s first Software-as-a-Service (SaaS) accelerator has become operational through a tie-up between city-bases technology consulting firm Extentia and Bangalore based B2B SaaS firm Amplifi.