Optimize Your Operations with Connected and Experience -Driven Solutions
The automotive industry is in the midst of a digital revolution, and experience is the key to staying ahead. Extentia’s Experience-Centric Transformation (XCT) approach combines deep automotive expertise with human-centered design to create seamless, engaging, and innovative solutions. We help you build connected car experiences, optimize e-commerce platforms, modernize legacy systems, and enhance in-car infotainment, empowering you to thrive in the ever-evolving automotive landscape. Aligned with this vision, we design Experience Design Trends (EDT) reports every year that explore the shifting consumer expectations, emerging technologies, and industry innovations to provide forward-looking insights that drive transformation.
Our Automotive Focus Areas
Connected & Smart Automotive Solutions
Imagine a world where cars anticipate your needs, and the roads become safer and more efficient. We partner with automotive companies to bring this vision to life, enhancing vehicle tracking, predictive maintenance, and in-car experiences for both ICE and EV ecosystems.
Legacy System Modernization and Integration
Don't let outdated systems hold you back. We empower automotive companies to embrace the latest technologies while preserving their existing investments, ensuring a smooth transition and unlocking new possibilities.
E-Commerce & Digital Marketplaces
Reach new customers and drive sales with engaging e-commerce experiences. We help automotive businesses create seamless online journeys, from showcasing vehicles and accessories to managing inquiries and processing secure payments.
Digital Experience and Customer Engagement
Captivate your customers with intuitive and engaging digital experiences. We help automotive companies craft compelling UI/UX solutions, infotainment apps, and mobility platforms that foster brand loyalty and drive lasting connections.
Fueling Innovation in the Automotive Industry Through Our Core Capabilities
Enterprise Mobility
Unlock mobile potential with secure, high-performing apps that drive productivity and engagement. Leverage mobility into a competitive advantage, empowering your workforce and enhancing customer experiences anytime, anywhere.
Cloud Computing
Design scalable, secure, and cost-effective cloud solutions that fuel growth, improve efficiency, and ensure resilience, positioning your business for long-term success.
Experience
Leverage human-first, seamless digital experiences that engage users and deliver real business value, creating effortless connections for both customers and employees.

Unlock mobile potential with secure, high-performing apps that drive productivity and engagement. Leverage mobility into a competitive advantage, empowering your workforce and enhancing customer experiences anytime, anywhere.

Design scalable, secure, and cost-effective cloud solutions that fuel growth, improve efficiency, and ensure resilience, positioning your business for long-term success.

Leverage human-first, seamless digital experiences that engage users and deliver real business value, creating effortless connections for both customers and employees.
The Extentia Difference
Tech-Savvy and Future-Ready
Tech-Savvy and Future-Ready
Agile and Adaptable
Agile and Adaptable
Creativity that Clicks
Creativity that Clicks
Partnerships with a Personal Touch
Partnerships with a Personal Touch
Growing Together, Every Step of the Way
Growing Together, Every Step of the Way
Shift gears and embrace the future of automotive innovation. Partner with Extentia to navigate the road ahead with confidence.
Explore Our Latest Thinking

The Evolution of Automotive Technology
The evolution of technology has played a vital role in the development of many sectors across the globe, and the automotive industry is no exception. With the invention of power

The Future of the Automotive Industry Through the Tech Lens
The automotive industry is dynamic, and the future of the automobile industry is even more so. More companies are interested in marketing their vehicles as legitimate lifestyle products. As new

Most Prevalent Technological Advancements in the Automotive Industry
The automotive industry has seen spectacular innovations in recent years. To make vehicles safer and more convenient, the automakers are riding on technologies a lot stronger and are exploring a

Extentia Presents Experience Design Trends Report in Healthcare 2025
Extentia, a Merkle Company, proudly presents its Experience Design Trends Report for Healthcare 2025. Developed by our Experience Studio team through extensive research, the report examines the dynamic healthcare landscape, driven by shifting consumer preferences and technological advancements. It highlights customer experience trends in healthcare, offering valuable insights to help stakeholders enhance their businesses.
Extentia’s X24 Hackathon: Season 8!
Extentia’s annual all-company meeting, the Forum, was held on Thursday, April 8 in a completely online setup, given the ongoing pandemic. Joined over Zoom by 700+ Extentians, the event was all about looking back at the past year – achievements and milestones.

Extentia proudly shares stage with Parle at SAP ACE Awards 2024!
As the SAP Business Technology Platform implementation partner, Extentia was proud to share the spotlight with Parle Biscuits, who won the prestigious SAP ACE Awards 2024 in the “BTP Innovation Champion” category! This accolade highlights Extentia as a Centre of Excellence for SAP BTP and underscores our commitment to deliver transformative business solutions.
Extentia and Fivestar* to bring Salesforce Solutions – Featured in VARINDIA Magazine
Extentia and fivestar* have entered into a partnership where each company brings decades of experience to offer Salesforce solutions to the US market. Both companies with over two decades of
Naazneen Boocha is now Extentia’s Chief Delivery Officer
Extentia Information Technology announced that Naazneen Boocha has moved to the position of Chief Delivery Officer (CDO). Extensive coverage: PR Newswire | India Today | Business Today | Yahoo Finance
‘Pune’s 1st saas accelerator begins operations’ – coverage of the Extentia-amplifi partnership in the Times of India
Pune’s first Software-as-a-Service (SaaS) accelerator has become operational through a tie-up between city-bases technology consulting firm Extentia and Bangalore based B2B SaaS firm Amplifi.