Transforming Travel and Retail Journeys with Experience-Driven Solutions
In travel and retail, seamless experiences aren’t optional—they’re expected. Innovation is what sets brands apart. With over a decade of expertise, Extentia’s Experience-Centric Transformation (XCT) approach builds custom, scalable solutions that streamline operations, boost efficiency, and elevate customer interactions. Whether it’s intuitive booking platforms or connected retail ecosystems, we craft experiences that inspire and deliver results.
Our Travel and Retail Focus Areas

Integration
Effortlessly connect Online Travel Agencies (OTAs), Internet Booking Engines (IBEs), and technology providers with powerful API integrations. Ensure smooth operations, real-time data sync, and a frictionless customer experience—because in travel, every second counts.

Travel website design and user experience revamp
Make every journey—digital or otherwise—unforgettable. We craft visually stunning, intuitive travel platforms for OTAs and niche travel agents, designed to boost engagement, simplify bookings, and enhance the entire customer journey.

Mobile development
Build high-performance mobile apps that put travelers in control. From seamless bookings to personalized recommendations and real-time updates, we create mobile solutions that keep pace with today’s on-the-go explorers.
Our Integration Expertise that Builds Seamless Customer Experiences
Global Distribution System (GDS) Integration
Access real-time inventory and streamline bookings across airlines, hotels, and car rentals with seamless GDS connections.
XML API/JSON Integration
Enable real-time pricing, availability, and smooth transactions with robust API integrations.
Payment Gateway Integration
Secure multi-currency, region-specific transactions with frictionless payment solutions for travel and retail.
TripAdvisor Integration
Enhance visibility and trust by embedding TripAdvisor reviews, ratings, and insights directly into your platform.
Social Media Integration
Engage travelers with real-time social feeds, social logins, and seamless booking via social commerce.
Fueling Innovation in the Travel and Retail Industry Through Our Core Capabilities
Enterprise Mobility
Unleash the full potential of mobile with us. We build intuitive, secure, and high-performing mobile experiences that empower your workforce and delight your customers. From custom enterprise apps to mobile-first business solutions, we transform mobility from a convenience to a competitive advantage, driving productivity, collaboration, and engagement — anywhere, anytime.
Cloud Computing
The cloud isn’t just a destination; it’s the engine of growth. We architect cloud solutions that scale effortlessly, secure your valuable data, and drive operational efficiency. Our expertise ensures your cloud journey is future-ready, cost-effective, and resilient, setting the stage for sustained success.
Experience
Exceptional technology is only as good as the experience it creates. Our human-first design approach crafts engaging, accessible, and frictionless digital experiences that resonate with users and deliver tangible business results. We create experiences that feel effortless yet impactful, fostering seamless connection, interaction, and engagement for your customers and employees.



The Extentia Difference
Tech-Savvy and Future-Ready
Tech-Savvy and Future-Ready
Agile and Adaptable
Agile and Adaptable
Creativity that Clicks
Creativity that Clicks
Partnerships with a Personal Touch
Partnerships with a Personal Touch
Growing Together, Every Step of the Way
Growing Together, Every Step of the Way
Let’s connect every digital and physical touchpoint. Get in touch to get started.
Explore Our Latest Thinking

Top 5 Experience Design Trends Shaping Healthcare Providers’ Future
Healthcare is changing fast, and new design ideas are making it easier for doctors, nurses, and patients to connect and work together. From digital tools to virtual reality, experience design trends

Designing for Wellness: Patient-Centered Healthcare Spaces
Healthcare technology is evolving faster than ever in transforming patient care. Today’s healthcare consumers expect more personalized, transparent, and convenient experiences. From virtual consultations to wearable health devices, healthcare UX design is being reimagined to put

From Clinics to Clicks: The Role of Experience Design in Healthcare Innovation
Healthcare is undergoing a profound transformation, with user-centric experience design at the core of this evolution. By understanding and addressing the unique needs and expectations of all stakeholders, healthcare organizations are

Extentia Presents Experience Design Trends Report in Healthcare 2025
Extentia, a Merkle Company, proudly presents its Experience Design Trends Report for Healthcare 2025. Developed by our Experience Studio team through extensive research, the report examines the dynamic healthcare landscape, driven by shifting consumer preferences and technological advancements. It highlights customer experience trends in healthcare, offering valuable insights to help stakeholders enhance their businesses.
Extentia’s X24 Hackathon: Season 8!
Extentia’s annual all-company meeting, the Forum, was held on Thursday, April 8 in a completely online setup, given the ongoing pandemic. Joined over Zoom by 700+ Extentians, the event was all about looking back at the past year – achievements and milestones.

Extentia proudly shares stage with Parle at SAP ACE Awards 2024!
As the SAP Business Technology Platform implementation partner, Extentia was proud to share the spotlight with Parle Biscuits, who won the prestigious SAP ACE Awards 2024 in the “BTP Innovation Champion” category! This accolade highlights Extentia as a Centre of Excellence for SAP BTP and underscores our commitment to deliver transformative business solutions.
Extentia and Fivestar* to bring Salesforce Solutions – Featured in VARINDIA Magazine
Extentia and fivestar* have entered into a partnership where each company brings decades of experience to offer Salesforce solutions to the US market. Both companies with over two decades of
Naazneen Boocha is now Extentia’s Chief Delivery Officer
Extentia Information Technology announced that Naazneen Boocha has moved to the position of Chief Delivery Officer (CDO). Extensive coverage: PR Newswire | India Today | Business Today | Yahoo Finance
‘Pune’s 1st saas accelerator begins operations’ – coverage of the Extentia-amplifi partnership in the Times of India
Pune’s first Software-as-a-Service (SaaS) accelerator has become operational through a tie-up between city-bases technology consulting firm Extentia and Bangalore based B2B SaaS firm Amplifi.