Home Insights Events Spotlight Session Page 3

Spotlight Session

To drive information sharing and experimentation, an internal platform where Extentians present knowledge and skills gained by them over the years.

Engineer the Experience

  • What this was about: Extentia’s Design Studio capabilities and cross-organizational collaboration
  • Usage: Create better user experience (UX) for the end user by close collaboration
  • How to: Bring development and design closer
  • Technology: Design
  • Additionally: Focus on how the end user benefits from a close design and development collaboration throughout all project phases

Salesforce Lightning Experience

  • What this was about: Complete restructuring and reimaging of Salesforce system’s framework
  • Usage: Organize data, increase sales productivity, and close deals faster
  • How to: Enable the Lightning Experience feature in Salesforce, customize home page, set up Opportunity Workspace, app builder, and use Lightning Design System (LDS) to design custom components consistent with the UI
  • Technology: Salesforce, Aura framework, LDS
  • Additionally: A video was shown during the demo which gave the audience a glimpse of Salesforce Lightning Experience

Introduction to Salesforce

  • What this was about: Cloud computing, CRM, history, evolution, and benefits of Salesforce
  • Usage: Gather information and automate sales process, increase workflow efficiency
  • How to: Optimize Map Plotter, utilize Extentia’s expertise in Salesforce
  • Technology: Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Wave Analytics, App Cloud
  • Additionally: Focused on Salesforce’s Product Development Partnerships (PDP)

Internet Marketing

  • What this was about: Design, development, search engine marketing, social media marketing, email marketing, online advertising, and public relations
  • How to: Use research, strategy, content, and branding
  • Usage: Create greater visibility, demand, and repute
  • Technology: Social media, search engines
  • Additionally: Internet marketing is the result of a team effort between marketing personnel and domain experts

OrchestraCMS

  • What this was about: Content Management System, OrchestraCMS, and Salesforce customizations
  • How to: Leverage Salesforce standard to enable custom functionality along with CMS
  • Usage: Creation, management, and delivery of dynamic content on the company website. Website content, data integrated (bi-directional) to Salesforce
  • Technology: Salesforce, OrchestraCMS
  • Additionally: CMS is meant for non-technical people to help manage website quickly and easily but the session was well attended by both technical and non-technical people

Salesforce AppExchange

  • What this was about: Business app store for Salesforce apps, components, consulting partners, and developers. Extentia’s apps on AppExchange – Map Plotter, Map Plotter Premium, Business Email Templates for Salesforce
  • How to: Installation and procedure with information on Salesforce1 for mobiles
  • Usage: Dedicated apps for business departments on Salesforce AppExchange: HR, IT, Finance, etc. Success Community and content library prove global reach
  • Technology: Salesforce Cloud Computing technology
  • Additionally: Salesforce AppExchange, a B2B medium, founded on trust and security, has a lengthy but necessary security review for every app it hosts

Subscribe to our mailing list

Fresh content delivered to your inbox from Extentia!

Connect with Extentia today

To schedule a discussion, call us at +91-20-67285200 or write to us at Inquiries.extentia@merkle.com