Spotlight Session
To drive information sharing and experimentation, an internal platform where Extentians present knowledge and skills gained by them over the years.

Engineer the Experience
- What this was about: Extentia’s Design Studio capabilities and cross-organizational collaboration
- Usage: Create better user experience (UX) for the end user by close collaboration
- How to: Bring development and design closer
- Technology: Design
- Additionally: Focus on how the end user benefits from a close design and development collaboration throughout all project phases

Salesforce Lightning Experience
- What this was about: Complete restructuring and reimaging of Salesforce system’s framework
- Usage: Organize data, increase sales productivity, and close deals faster
- How to: Enable the Lightning Experience feature in Salesforce, customize home page, set up Opportunity Workspace, app builder, and use Lightning Design System (LDS) to design custom components consistent with the UI
- Technology: Salesforce, Aura framework, LDS
- Additionally: A video was shown during the demo which gave the audience a glimpse of Salesforce Lightning Experience

Introduction to Salesforce
- What this was about: Cloud computing, CRM, history, evolution, and benefits of Salesforce
- Usage: Gather information and automate sales process, increase workflow efficiency
- How to: Optimize Map Plotter, utilize Extentia’s expertise in Salesforce
- Technology: Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Wave Analytics, App Cloud
- Additionally: Focused on Salesforce’s Product Development Partnerships (PDP)

Internet Marketing
- What this was about: Design, development, search engine marketing, social media marketing, email marketing, online advertising, and public relations
- How to: Use research, strategy, content, and branding
- Usage: Create greater visibility, demand, and repute
- Technology: Social media, search engines
- Additionally: Internet marketing is the result of a team effort between marketing personnel and domain experts

OrchestraCMS
- What this was about: Content Management System, OrchestraCMS, and Salesforce customizations
- How to: Leverage Salesforce standard to enable custom functionality along with CMS
- Usage: Creation, management, and delivery of dynamic content on the company website. Website content, data integrated (bi-directional) to Salesforce
- Technology: Salesforce, OrchestraCMS
- Additionally: CMS is meant for non-technical people to help manage website quickly and easily but the session was well attended by both technical and non-technical people

Salesforce AppExchange
- What this was about: Business app store for Salesforce apps, components, consulting partners, and developers. Extentia’s apps on AppExchange – Map Plotter, Map Plotter Premium, Business Email Templates for Salesforce
- How to: Installation and procedure with information on Salesforce1 for mobiles
- Usage: Dedicated apps for business departments on Salesforce AppExchange: HR, IT, Finance, etc. Success Community and content library prove global reach
- Technology: Salesforce Cloud Computing technology
- Additionally: Salesforce AppExchange, a B2B medium, founded on trust and security, has a lengthy but necessary security review for every app it hosts
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To schedule a discussion, call us at +91-20-67285200 or write to us at Inquiries.extentia@merkle.com