• What this was about: Declarative and programmatic customization options from Salesforce, their high-level features with pros and cons, and a brief introduction to the Salesforce AppExchange
• How to: Using the declarative customization option, set up a web-to-case form to allow customers to report product-related issues
• Usage: CRM, automate business processes, build AppExchange apps, and communities for internal and external users
• Technology: Salesforce
• Additionally: Salesforce is significantly more rapid at app development than other platforms, lower time-to-market, allows for minimal coding options — Thinking the Salesforce Way

The Marketing Cloud has various components that help organizations engage with clients and offer a 1-1 client association across email, mobile, social platforms, ads, and the web. Formerly known as ExactTarget, the Marketing Cloud is based on .NET and integrates with Salesforce.

• What this was about: Extentia’s client ventures, client use cases to comprehend email studio and web studio
• How to: Deliver relevant, customized ventures across channels and devices — empowering advertisers to convey the right message, at the ideal time, throughout the relationship
• Usage:
  • Plan, customize, and improve client cooperation over the client life cycle – utilizing the Journey Builder
  • Listen, publish, and engage in building meaningful relationships across social channels – using the Social Studio
  • Use analytics progressively to reveal examples and bits of knowledge about one’s clients to streamline their image trip, and take action — at the time when it makes a difference – utilizing the Analytics Builder

Sales Force Automation is a technique of using software to automate the business tasks of sales, which helps to speed and to streamline all phases of sales from lead management to analytics and forecasting.

• What this was about: Salesforce CRM introduction, sales process, sales stages, forecasting
• How to: Generate, qualify and convert leads, activate big deal alerts and opportunity splitting
• Usage: Manage contacts, accounts, contracts, documents, events, incentives, opportunities
• Learnings: SFA can cater to over 100,000 customers and 2 million subscribers worldwide, can manage people and processes more effectively, pursue more business in less time, and close more deals

• What this was about: Echo, Tap, Dot, Alexa, skills, custom skills, Wake Word, invocation name
• How to: Setup Echo, build, and publish a new skill (actual coding), use certified skills
• Usage: General use, sample questions, possible applications
• Technology: Architecture, the hardware of Echo, cloud integration, and more
• Additionally: Demos with sample questions, and possible applications