Experience Strategy: Strategic Thinking for Exceptional Experiences
Extentia’s experience strategy expertise ensures that every digital touchpoint is optimized for both user satisfaction and business outcomes.
Exceptional digital experiences aren’t accidental; they’re strategically crafted. Our Experience Strategy practice combines discovery, definition workshops, and foresight to shape user-centric, high-impact digital journeys, fueled by XEN LAB PNQ. We integrate research and collaboration to create scalable solutions that drive business outcomes.
The User at Heart:
Crafting Exceptional Experiences
How We Do It
We believe that exceptional digital experiences begin with empathy. Our structured “5D process” seamlessly blends experience strategy, human-centered design, and business objectives, transforming insights into impactful, user-driven solutions. Through a symphony of research, innovation, and collaborative workshops, we orchestrate strategies that not only elevate customer experiences but also drive digital success.
Engage leadership in a shared vision of what Experience-Centric Transformation can accomplish
Create opportunities for inclusiveness to drive adoption and ownership integrate inputs and encourage buy-in
Built with experienced teams to construct scalable reliable platforms for Experience Centric-Transformation
Trusted processes that facilitate the digital outcomes that fit the needs of your Organization
Craft personalized dynamic experiences that deliver efficiency productivity and engagement. Put your users first
The Extentia Difference
Tech-Savvy and Future-Ready
Tech-Savvy and Future-Ready
Agile and Adaptable
Agile and Adaptable
Creativity that Clicks
Creativity that Clicks
Partnerships with a Personal Touch
Partnerships with a Personal Touch
Growing Together, Every Step of the Way
Growing Together, Every Step of the Way
Serving Key Industries
FinTech
Drive experience-led transformations to streamline your operations, manage compliances, and gain complete control of your customer interactions.
HealthTech
Personalize patient-provider interactions through enhanced UI/UX. We empower you to streamline data access and collaboration for improved care.
Automotive
Enhance user experience, offer integrations, and streamline vehicle booking and purchasing.
What Our Clients Have to Say
Explore Our Other Services
Mobility
Extentia, a Merkle Company, crafts innovative mobile solutions that blend cutting-edge technology with user-centric design, creating seamless and engaging experiences that leave a lasting impression.
Cloud
Extentia, a Merkle company, helps you navigate your cloud transformation journey, providing expert guidance and support every step of the way.
Artificial Intelligence
Extentia’s AI expertise helps you deliver exceptional customer experiences, automate processes, and gain a competitive edge in today’s digital world.
Ready to Transform Your Digital Experiences? Let’s Collaborate and Craft a Winning Strategy Together.
Explore Our Latest Thinking
Top 5 Experience Design Trends Shaping Healthcare Providers’ Future
Healthcare is changing fast, and new design ideas are making it easier for doctors, nurses, and patients to connect and work together. From digital tools to virtual reality, experience design trends
Designing for Wellness: Patient-Centered Healthcare Spaces
Healthcare technology is evolving faster than ever in transforming patient care. Today’s healthcare consumers expect more personalized, transparent, and convenient experiences. From virtual consultations to wearable health devices, healthcare UX design is being reimagined to put
From Clinics to Clicks: The Role of Experience Design in Healthcare Innovation
Healthcare is undergoing a profound transformation, with user-centric experience design at the core of this evolution. By understanding and addressing the unique needs and expectations of all stakeholders, healthcare organizations are
Extentia Presents Experience Design Trends Report in Healthcare 2025
Extentia, a Merkle Company, proudly presents its Experience Design Trends Report for Healthcare 2025. Developed by our Experience Studio team through extensive research, the report examines the dynamic healthcare landscape, driven by shifting consumer preferences and technological advancements. It highlights customer experience trends in healthcare, offering valuable insights to help stakeholders enhance their businesses.
Extentia’s X24 Hackathon: Season 8!
Extentia’s annual all-company meeting, the Forum, was held on Thursday, April 8 in a completely online setup, given the ongoing pandemic. Joined over Zoom by 700+ Extentians, the event was all about looking back at the past year – achievements and milestones.
Extentia proudly shares stage with Parle at SAP ACE Awards 2024!
As the SAP Business Technology Platform implementation partner, Extentia was proud to share the spotlight with Parle Biscuits, who won the prestigious SAP ACE Awards 2024 in the “BTP Innovation Champion” category! This accolade highlights Extentia as a Centre of Excellence for SAP BTP and underscores our commitment to deliver transformative business solutions.
Extentia and Fivestar* to bring Salesforce Solutions – Featured in VARINDIA Magazine
Extentia and fivestar* have entered into a partnership where each company brings decades of experience to offer Salesforce solutions to the US market. Both companies with over two decades of
Naazneen Boocha is now Extentia’s Chief Delivery Officer
Extentia Information Technology announced that Naazneen Boocha has moved to the position of Chief Delivery Officer (CDO). Extensive coverage: PR Newswire | India Today | Business Today | Yahoo Finance
‘Pune’s 1st saas accelerator begins operations’ – coverage of the Extentia-amplifi partnership in the Times of India
Pune’s first Software-as-a-Service (SaaS) accelerator has become operational through a tie-up between city-bases technology consulting firm Extentia and Bangalore based B2B SaaS firm Amplifi.
