Admin, Head of Marketing . Feb 08, 2021 . 4 min read
The Mobile-first Impact on Enterprise Mobility: Three Giants Focus on EMM
Enterprise mobility management has grown by leaps and bounds in recent times, and the increased popularity is a direct consequence of the penetration and reach of smartphones, which has had a massive impact. With companies across the world employing Bring Your Own Device or BYOD systems to make the most of their workforce’s smartphones and to harness as much IT capability as they can, the IT structure of corporate organizations are undergoing a sea change. Statistics back this up, as this article from the Nasdaq GlobeNewswire shows.
It cites a report published by Transparency Market Research, according to which “the global enterprise mobility market, which in 2014 stood at US$86.36 bn, is anticipated to reach a valuation of US$510.39 bn by the end of 2022. If the figures hold true, the global market for enterprise mobility will exhibit an incredible CAGR of 24.7% between 2015 and 2022.”
From $86 billion to $510 billion in the space of just eight years is colossal. And according to the same study, while laptops were still favorites in terms of device in 2014, smartphones are rapidly gaining ground. “Based on device, the global enterprise mobility market is segmented into laptops, tablets, and smartphones. In 2014, laptops emerged in the market as the most preferred device. However, the demand for smartphones is also anticipated to increase substantially during the report’s forecast period.”
Mobile manufacturers are shifting focus to EMM
For further proof that the enterprise mobility industry is being driven by mobile devices such as smartphones, just take a look at smartphone manufacturers. The first example of this shift in focus, somewhat surprisingly, is Blackberry.
Blackberry’s smartphones initially gained popularity due to their very corporate-oriented features before achieving mass-proliferation due to BBM. The company couldn’t really keep pace with Android and Apple and the technological innovations that the war between the two brought about, and slowly sidled away from the limelight.
Apple and Google are in the fray too
You might argue that Blackberry can’t be classified as a legitimate smartphone manufacturer anymore, and that’s true. Take a look at Apple then, a hands-down, dominant smartphone manufacturer. The giant is venturing into the enterprise mobility space as well. First, this piece from the Financial Times, which talks about Apple’s plans to go into EMM with a partnership with Deloitte, with an aim to capitalize on the space left vacant by none other than Blackberry. The article quotes CEO Tim Cook, who says, “The real opportunity for us is expanding how [mobile] devices are used, so that they are used for more than email, browsing, messaging and calendaring, and really getting at how people work.”
The article expands on the partnership and how it will all come together too – “As part of the deal, Deloitte will create a “first-of-its-kind” practice focused on Apple products staffed by more than 5,000 strategic advisers, to deploy iPhones and iPads in situations from inventory management to retail stores. The two companies will also create a new consulting unit, EnterpriseNext, to help Deloitte clients more rapidly prototype custom services across more than 20 industries.”
According to Mobile Business Insights, Apple have also “started rolling out is its Device Enrollment Program. Organizations with an eye for enterprise mobility can use the service to purchase, deploy and manage Apple devices in bulk with a single platform.”
